How to Write an Inclusive Job Description That Attracts Bilingual Candidates

When it comes to hiring top bilingual talent, your job description is often the first impression you make. It sets the tone, communicates your expectations, and helps candidates decide if they belong in your organization. An inclusive, well-crafted job posting does more than fill a position—it attracts the right people with the right skills, including the bilingual professionals your team needs.

Writing a job description that speaks to bilingual candidates starts with clarity. Specify not just that the role is “bilingual,” but what that actually means. Will the person be speaking both English and French daily? Writing in both languages? Supporting clients in one and collaborating internally in another? By being clear on how the languages will be used, you’ll avoid confusion and attract candidates who are truly qualified—and interested.

Use inclusive language that reflects your company culture and values. Avoid jargon, idioms, or phrases that may not translate well across languages or cultures. Instead, opt for simple, welcoming wording that highlights your commitment to diversity, equity, and inclusion. For example, instead of saying “native speaker,” consider “proficient in written and spoken French,” which opens the door to candidates who may have learned the language through immersion or education rather than birth.

Consider writing the job description in both English and French, especially if you're targeting a national audience or hiring for a public-facing role. This demonstrates respect for both official languages and shows your organization is committed to bilingualism—not just checking a box.

Focus on the impact of the role, not just the tasks. Bilingual candidates often bring unique perspectives, cultural sensitivity, and communication strengths. Let them know how their language skills will contribute to your company’s goals, customer experience, or team collaboration. When candidates can see the value of their bilingualism reflected in the posting, they’re more likely to apply—and feel motivated to stay.

Finally, review your posting with a critical eye. Does it unintentionally exclude certain applicants by listing unnecessary credentials or preferences? Could the tone be more inviting? Even small changes—like using gender-neutral pronouns or offering flexible work arrangements—can go a long way in making your job description more accessible and appealing.

At ouihire., we help organizations across Canada write inclusive, compelling job descriptions that resonate with bilingual candidates. From language use to role clarity, we support you in creating postings that attract talent, reflect your brand, and lead to better hires.

Looking to improve your job listings and reach more qualified bilingual professionals? Let’s make your next posting your best one yet—with help from ouihire.